As Brand Marketing Lead at Aavia, you will amplify the reach of education about hormone health and the benefit of Aavia to Gen Zs with ovaries using organic marketing tactics.
This is an opportunity to provide direction and have ownership over how we reach and connect with Gen Z IRL and URL.
Aavia is building an exciting, first-of-its-kind experience within the hormones space that will require you to utilize your creativity and experience to ensure we’re properly reaching our audience to drive acquisition and virality.
The healthcare industry doesn’t help us understand the bigger role and importance hormones play in our day to day health. Hormones have long been misunderstood, overlooked, and conversations around them avoided. Defined by their skepticism of the institutions that failed them, the hyper cognitive Gen Z isn’t waiting for anyone to lead on issues, they’re leading themselves, but they embrace the brands that help them do it.
Who we are:
Aavia is a trusted platform that guides members on their hormone health journey with transparency and authenticity using education, technology, and community ー because HORMONAL IS HUMAN. You’ve probably seen us on INSTAGRAM or TIKTOK!
Our culture can be described as diverse, inclusive, collaborative, values-focused, transparent, honest, and innovative. While this is a fast-moving startup and everyone works very hard, we believe in work-life balance. We are lean and poised to grow quickly.
You will be perfect for this role if:
We're growing our org with a Brand Marketing Lead:
With the addition of a Brand Marketing Lead, Hassan will report on overall marketing metrics and lead digital channels such as ASO, SEO, paid marketing, and referral program. Erin will lead email, sms, blog, and copywriting across departments. Kacey will respond to DMs and comments on paid and organic social media. We are currently recruiting for social media content creators and a Brand Marketing Lead. All of the teammates will work closely to ensure coordinated execution throughout. As with any organization, we will continue to regularly evaluate roles and responsibilities across teammates and hiring needs.
As our Brand Marketing Lead, you will be someone we can count on to:
You'll be working across departments:
You'll also get major benefits:
Click here for the list of benefits for full-time employees!